Search Engine Page Rank is something that we perhaps will never understand fully. First there are SO many search engines out there all with their differing "methods" of ranking a good page. See below. We try to help you sift out the confusing to make it understandable. We're here to help.
How does it break down? To save you time, we've researched it a bit via Wiki: Shows why we focus our efforts on Google.
In the past, we (as have most companies at one point or another) relied heavily on these "Pay Per Click" services as they were first established by Goto.com (shows how long we've been doing this) when the cost was mere pennies per click for each advertisement.
However, the first thing that happens when you place an ad, is that your competition can come behind you and place an ad that costs more per click. Guess who benefits from that? Please don't ban us Google- which pushes your company name farther down the listing of competitive words. And so, the prices of these "Pay Per Click" search engine advertisements soar.
Now it seems that costs are so unreasonable for these advertisements that it can be almost completely unprofitable to operate a functional website! That is where we come in and give you back a small slice of your sanity in a digitally crazed world.
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