Web Pages that are constructed to optimize ranking for search engines are versitle. How?
Search engines allow for multiple wording that users search for. Adwords allows us to use the same type of versatility by using “quotation marks” or [brackets] around search terms that allow for specific or relative terms. Organic searching is much more far reaching and will give us additional terms that we never knew existed and requires actually less work as we let the pages with descriptive wording work for us- and we let the Google Bot do the work for us. Work smarter not harder I always say!
As an example, lets look at a manufacturer on our web site www.prosalesco.com. Look at the search terms that were used to find this page below. These pages were only selected one time, or clicked on once. Thank you Google analytics! This is a manufacturer that we represent that makes carts, storage cabinets, bins etc. its not so much the product, but it gives us an idea of how users get to our pages.
durham
1 2.00 00:00:56 100.00% 0.00% 35.
durham adjust a truck
1 2.00 00:00:00 100.00% 100.00% 36.
durham adjust-a-tray truck
1 1.00 00:00:00 100.00% 100.00% 37.
durham all steel parts bins
1 1.00 00:00:00 100.00% 100.00% 38.
durham all steel utility cabinets
1 1.00 00:00:00 100.00% 100.00% 39.
durham bolt cabinet
1 5.00 00:00:00 100.00% 100.00% 40.
durham hodge frick gallagher
1 1.00 00:00:00 100.00% 100.00% 41.
durham manufacturing bolt bins
1 1.00 00:00:00 100.00% 100.00% 42.
durham manufacturing mobile cart
1 1.00 00:00:00 100.00% 100.00% 43.
durham mobile cabinets
1 2.00 00:01:22 100.00% 0.00% 44.
durham open portable shelf cart
1 3.00 00:06:17 100.00% 0.00% 45.
durham pallet
1 1.00 00:00:00 100.00% 100.00% 46.
durham vertical bar rack
1 1.00 00:00:00 100.00% 100.00%
How do we rank on these terms? Lets see:
What does this let us know? That Internet surfers use vastly different word than we might have selected to find the product they are searching for and finally come to our site. Could we have made a specific Google Adword for each of these? Of course we could, but why not let the technology work for us? We are not ranked number one on many of these searches using Google, but we have a basis to construct pages that are specific to that item.
Have a comment on this article? Post it here.
Learn More
|